Eugene, OR – Travel Lane County was awarded with the Destination Marketing Accreditation Program (DMAP) designation by Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.
Kari Westlund, Travel Lane County President/CEO noted, "Travel Lane County achieved DMAP certification in 2018 and maintaining this accreditation illustrates that our employees live out the organization's values each day. Along with the staff, the Travel Lane County Board of Directors is active and engaged in ensuring we focus on our mission and vision to make the Eugene, Cascades & Coast region a premier visitor destination. We are proud to be recognized by Destinations International with the DMAP accreditation once again."
The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research.
Don Welsh, President and CEO of Destinations International stated, "The relevance of destination organizations has never been more vital to the economic vitality of the places Destinations International members serve, and this industry accreditation is a benchmark for quality and performance. My gratitude extends to the DMAP Board of Directors for their dedication to our industry and their stewardship of this crucial program."
"Accreditation through DMAP underscores the critical role that destination organizations play in their communities," stated Tania Armenta, President & CEO of Visit Albuquerque and chair of the DMAP Board of Directors. "As custodians of their destinations' brands, participation in DMAP underscores a destination organization’s adherence to rigorous standards. This commitment is a clear signal to stakeholders that the organization managing the destination brand possesses the necessary infrastructure and expertise to beneficially influence the visitor economy for both tourists and local residents."
For more information about DMAP, visit www.destinationsinternational.org.
About Destinations International:
Destinations International is the world’s largest and most reliable resource for destination organizations, convention and visitors bureaus (CVBs) and tourism boards. With more than 8,000 members and partners from over 750 destinations, the association represents a powerful forward-thinking and collaborative community around the world. For more information, visit www.destinationsinternational.org.
