Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

Birthplace of Nike

The Nike company took its first steps here in Eugene and Springfield. Former Olympian and University of Oregon Track Coach Bill Bowerman created a waffle-iron fashioned rubber-sole running shoe, and teamed up with then, middle-distance UO runner Phil Knight to refine and market this new running shoe.

Nike Moon Shoes at Graduate Eugene by Melanie Griffin

Nike, Inc. was established in 1968, named after the Greek goddess of victory. This partnership ignited the largest sports and fitness company in the world. Phil Knight's recently published book "Shoe Dog" offers a compelling look into the building of the Nike brand and references many regional landmarks.

Visit the Eugene Nike Store at Oakway Center, and the neighboring Eugene Running Company, which both feature museum-like collections of TrackTown USA memorabilia. And stop by Hayward Hall adjacent Hayward Field to view an interactive replica exhibit of Bill Bowerman's workshop. You'll see a few early shoes displayed here, and even more generations of Nike designs at The Graduate - Eugene hotel in their lobby.

Eugene Running Company at Oakway by Melanie Griffin

Today Nike is headquartered in Portland, but owner Phil Knight is actively involved in supporting the University of Oregon and has contributed to many campus buildings and sports venues. From the UO Law School to the Autzen Stadium expansion, the John E. Jaqua Center for Student-Athletes to the Matthew Knight Arena, his imprint is recognizable across the campus.

When the Oregon Duck football team takes the field, their extensive wardrobe of Nike uniforms frequently makes newscaster commentary.

Autzen Stadium Fan by David Putzier

The Story of Nike


We don't need to "waffle" about waffles — we love them! So much that the U.S. even has a national… More Info