Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

About Us

Travel Lane County markets Lane County as "Eugene, Cascades & Coast." We are a private, nonprofit association funded by partner support and transient room tax generated at lodging facilities and campgrounds.

Our mission is to increase overnight stays within the county. As partners with business, civic, government and community groups, including our 600+ partners, we provide visitors with extensive services and resources to ensure a quality visitor experience within Lane County. 

Partner Commitment to QualityTravel Lane County staff and its partners are committed to providing locals and visitors the Oregon experience. We recognize our industry thrives when visitors return and when they share their positive experiences with family and friends who become inspired to visit the Eugene, Cascades & Coast region. We encourage all partner organizations to print the Partner Commitment to Quality and proudly display it for employees and visitors. 

Our partners benefit from unique and collective advertising and marketing opportunities with targeted exposure to area visitors.

Travel Lane County is comprised of a dedicated management team, with longevity in the industry; an advisory board of regional business leaders volunteering their time and insight; a friendly and professional front-line staff at our visitor center and mobile outreach; and an enthusiastic group of volunteers and interns assisting throughout the organization.

Eugene, Cascades & Coast Visitor Guide by Maria Peters


  • Publishers of the region's number one Official Visitor Guide and popular Visitor Map. Additional products include the Dining Guide and the Adventure Guide.
  • Hosts a comprehensive regional website,, and competitively utilizes multi-media and social networking.
  • Manages the Eugene, Cascades & Coast Visitor Center.
  • Targets convention and meeting planners (national and international markets) for event business.
  • Supports and coordinates the Eugene, Cascades & Coast Sports Commission to attract and promote sporting events in the region.
  • Provides unique advertising and networking opportunities to members at affordable costs.
  • Invests in market research, compiles industry information and shares trends and opportunities with members.
  • Participates in many local business and community boards and associations, from sports to RVs to the arts.
Hiking by Thomas Moser
Research and focus groups were utilized in the creation of our regional brand. Members are encouraged to leverage available assets… More Info

Contact Us

Kari Westlund

President & CEO

Kari is a tourism industry leader, adept in strategic destination marketing and organizational management. She has led Travel Lane County since 1996, navigating significant changes in travel trends, technology and community growth. Kari contributes to many local and state committees and currently serves on the board of the U.S. Travel Association. As the leading authority on the Eugene, Cascades & Coast visitor industry, she is the official spokesperson for Travel Lane County.

Andy Vobora

Vice President of Stakeholder Relations

Andy oversees all local media communications, press releases and external reports. He is the primary community liaison for regional government, business and community groups. As a spokesperson for Travel Lane County, Andy specializes in relationship building, industry advocacy and community education.

Travel Lane County Staff at Kids Adventure Club
Do you love Oregon? View our job postings and volunteer opportunities… More Info