The hospitality industry suffered a major blow over the past month, but this hasn't stopped many Travel Lane County partners from reinventing how they do business. With a passion for survival, for taking care of their employees and for serving the community, these businesses are a flame lighting our dark days. In recognition of the challenges our partners are experiencing, Lane County residents, from the coast to the Cascades, are rising up to support local business.
#LoveLane is more than hashtag. It's a statement that reflects the mutual need Lane County businesses have for their customers and the need residents and visitors have for our unique local businesses. And, while the #LoveLane assets will sustain us through this difficult 'stay home' period, they will live on as our region prepares to welcome back the 3-5 million visitors who experience Lane County each year.
Here are some ideas of things you can share:
- Share the #LoveLane video from YouTube, Facebook or Instagram.
- Share the social media tiles on your channels – there are several options sized for news feeds or Story placements. We also have the original design template files if you’d like to use your own photo or use the graphics elsewhere!
- Use and share our Zoom backgrounds of scenes around the county.
- Share our blog of ideas of ways to support local businesses
- Share our Love Letters to Lane County and write one of your own!
- We’ve created GIF versions of the #LoveLane graphic that you can use in your channels, or search #LoveLane on GIPHY-supported platforms to find GIFs and Sticker GIFs (ex: Instagram Stories).
The full folder of creative assets, including Eugene, Cascades & Coast Sports Commission #LoveLaneSports assets, are available here: https://www.dropbox.com/sh/p1srfo4jvkn332t/AADwoLggv3sxz4tfyr_N_-tha?dl=0
Questions about using these assets may be directed to VP of Integrated Marketing Emily Forsha at EmilyF@EugeneCascadesCoast.org.
We are in a period of waiting and during this period we will be communicating accurate and timely safety, restrictions and travel information. Second, we will inform locals on what's open, things to do now and how they can support local businesses. Third, we will continue to foster a sense of community pride and togetherness and keep Lane County top-of-mind as a travel destination for future trips.
Once the waiting period passes, #LoveLane assets will be utilized more broadly. Americans are anxious to travel again and surveys tell us that many people will choose less congested areas for their travels. What's less congested than the 4,600 square miles of Lane County? Our region will be well-positioned to attract visitors and get our region's hospitality industry restarted.