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Waffle Love

Published: August 23, 2021


We don't need to "waffle" about waffles — we love them! So much that the U.S. even has a national Waffle Day proclaimed on August 24. This was established to commemorate the anniversary of the first waffle iron patent.

And yes, this is important for waffle-lovers everywhere that relish the perfect butter and syrup catching breakfast treat (so much more practical then the pancake) or crave the Southern classic of chicken and waffles...but the first waffle iron is even more significant in TrackTown USA.

You ask why is that? Why do the residents of Eugene-Springfield care so much about waffle irons? Well, let me tell you a story...

Once there was a dedicated, passionate track coach and former Olympian named Bill Bowerman. He was coaching the University of Oregon track team which included legendary talent like Steve Prefontaine, famed for winning every collegiate race he ran, and Phil Knight, who later headed up Nike — thanks to Bowerman, as we will learn here.

Coach Bowerman was fascinated by the science and engineering that went into running. He was always searching for better materials and better designs to enhance athletic performance including experimenting with track surfaces (he even had a special rubber track laid at Pleasant Hill High School) and trying out innovative running shoe designs.

One day while considering the grip, cushion and weight of a shoe sole, he spied the kitchen waffle iron. The waffle pattern provided a lighter shoe base with all its air pockets. He fashioned some running shoes with "waffle treads" and tried them out on his runners, getting good results. Eventually, the story goes, his wife put an end to production in the kitchen and so he set up shop in a Booth Kelley warehouse in Springfield to produce and perfect lightweight running shoes at a greater capacity on a customizable press. 

At this time he also partnered with Phil Knight to sell the shoes out of the back of his car at track meets, and then Knight went on to sell them internationally, and this was the beginning of a fledging shoe company that evolved into Nike. All because of a waffle iron!

Running Shoes at the Nike Store by Melanie Griffin

Running shoes displayed against an waffle iron wall at the Nike Store

Photo: Melanie Griffin /

Memorializing the Waffle Iron

Nike headquarters is now in possession of the original waffle iron but tributes to the waffle pattern have been used in Nike shoe displays.

The Graduate hotel in downtown Eugene, known for local collegiate theme embracing academics and sports, has also incorporated waffle irons into their decor from wall texture to waffle iron lamps in the hotel rooms. They also have an extensive shoe collection enshrined around their front desk, so you can see some early Nike shoe designs.

Graduate Eugene hotel features a waffle iron textured wall.

Photo: Melanie Griffin /

Celebrating the Waffle

So in honor of National Waffle day and the local waffle iron legacy — and as a great excuse to enjoy yourself — plan a meal out for some waffles. These local eateries elevate the waffle to fan-favorite heights and should be top of your waffle-seeking list.

Jazzy Ladies Cafe & Coffeehouse

Jazzy Ladies is a Southern-style, locally-sourced, and gluten-free-dedicated cafe that is known for their waffles — particularly their "Chicken & Waffles". Yep, you can enjoy a gluten-free and dairy-free Belgian waffle with two crispy gluten-free chicken tenders and maple bacon crumbles.

Jazzy Ladies also knows how to throw fun theme nights and mix up great cocktails. The charming coffeehouse is cozy with four-tops in the windows, a bar, and sidewalk seating, but during pandemic protocols there is also delivery and "to-go" for everything from waffles to cocktail-kits.  

Gluten-free Chicken and Waffles at Jazzy Ladies by Rebecca Adelman

Gluten-free "Chicken & Waffles" dished up at Jazzy Ladies.

Photo: Rebecca Adelman

Elk Horn Brewery

Another southern-style gastropub, Elk Horn Brewery highlights its to-die-for Southern fried chicken and waffles as a signature Southern staple on the menu. Nothing gluten-free about it, this is a battered chicken breast atop rosemary waffles and bacon, served with a maple syrup cream sauce, pickled bourbon jalapeños and spring salad. Pair this decadent meal with one of Elk Horn's craft beers, ciders or craft cocktails. Dine in, on the patio or take it go.

Elk Horn Brewing keeps it casual with picnic tables and barrels.

Photo: Melanie Griffin / Eugene, Cascades & Coast

Off The Waffle

In two locations, one in South Eugene and one in downtown Eugene, Off the Waffle is a local waffle house, family owned and managed, that built a restaurant all around the waffle. They specialize in "Liege waffles", which are a sweet Belgian waffle that has a slightly crispy sugary crust. Being inventive, the Off the Waffle folks took it further, topping the waffles with eggs, bacon, goat cheese, fresh greens and more variations so you can have your whole meal on top of the waffle! 

They are only open for breakfast and lunch, but you can also pick up bags of frozen waffles to go. Wow guests at your home with a delicious and easy to make (just heat up and top-off) waffle breakfast. Most of their ingredients are locally-sourced and organic. Gluten-free waffles are available.

Off the Waffle Downtown Eugene by Melanie Griffin

Sweet or savory waffle options at Off the Waffle in downtown Eugene.

Photo: Melanie Griffin

South Hills Cafe

This tiny cafe has an extensive breakfast and lunch menu, but waffles are on it, and if you are craving a good old-fashioned waffle smothered in fresh fruit, this is the place. Topped off with syrup and whipped cream, your morning just got brighter! South Hills Cafe also serves take out.

I Scream For Waffles

And of course there is waffles with ice cream...waffle cones, waffle sandwiches, waffle fries, breakfast waffles and street waffles...this food truck serves if all if it involves a waffle! I Scream For Waffles is sometimes spotted at 7th & Taylor St, Oakshire Brewing and Heritage Distilling, but check their website for current locations and hours of operation.

Author: Taj Barnhart Morgan

Taj Barnhart Morgan is the Director of Content Strategy for Travel Lane County. A journalism graduate from the University of Oregon, Taj has two decades of special event management and hospitality marketing experience in San Diego, CA and Maui, HI. Passionate about mothering, and back to her Oregon roots, she is discovering the Eugene, Cascades & Coast region all over again through the eyes of her daughter.