Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

Florence, OR

Oregon's coastal playground is Florence with its rolling sand dunes, miles of beaches, charming boutiques and antique shops, and delicious seafood. Just an hour west of Eugene - Springfield, this is the go-to getaway destination for locals seeking rest, relaxation and recreation. Stay in a riverfront hotel, a lakeside cabin, or at a forested campground. From horseback riding on the beach to charging the dunes on a dune buggy, there are plenty of things to do in and around Florence.

Popular Attractions

Family Enjoying Historic Old Town Florence's boardwalk.
Walk along the historic riverfront in Old Town Florence.… More Info


  • Sail from the Siuslaw River out into the Pacific Ocean.
  • Hike to the historic Heceta Head Lighthouse from the sandy beach below.
  • Descend 200 ft (61 m) by elevator into North America's largest sea cave brimming with bellowing sea lions.
  • Spot migrating whales cavorting just off the Oregon shoreline.

Sailing Adventures Visit Florence by Stephanie Ames



  • Stay in a historic lighthouse keepers' house B&B
  • Soak in the spa while the kids splash in an aquatic playground at a popular beachfront hotel.
  • Tuck in for the night in a historic inn, luxury condo or centrally located RV park.
  • Escape to the serenity of a coastal lake cabin to unplug.

Fish tacos and a salmon burger with clam chowder.

Amble the boardwalk and watch incoming fishing boats. Eat chowder, shop the boutiques and indulge in fine local dining at riverfront restaurants.

Skip across the Siuslaw River Bridge to Dunes City for even more fun.

Beach below Heceta Head Lighthouse
Miles of pristine sand beaches hug rocky cliffs criss-crossed with hiking trails… More Info

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