Florence, OR

Florence is Oregon's Coastal Playground with its rolling sand dunes, miles of beaches, charming boutiques and antique shops, and delicious seafood. Just an hour west of Eugene - Springfield, this is the go-to getaway destination for locals seeking rest, relaxation and recreation. Stay in a riverfront hotel, a lakeside cabin, or at a forested campground. From horseback riding on the beach to charging the dunes on a dune buggy, there are plenty of things to do in and around Florence.

Most Romantic Lodging

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A Winter Weekend on the Oregon Coast

The Oregon Coast is a magical place in the winter. A winter weekend on the coast might involve… More ›

Guide to the Oregon Coast in Any Weather

The Oregon Coast is beautiful in all weather. Hike seaside cliff trails with far-reaching views on… More ›

TOP Oregon Coast ATTRACTIONS

SIGNATURE Florence EXPERIENCES

Shop and dine in Historic Old Town Florence and drink in the coastal charm.
Roar across forty miles of coastal sand in a dune buggy.
Enjoy headliner entertainment at the Florence Events Center and Three Rivers Casino Resort.
Stay in a historic lighthouse keepers' house B&B and maybe catch sight of the friendly resident ghost.
Warm up with a bowl of clam chowder from Mo's.
Take a tour of the still operating Heceta Head Lighthouse.
Explore tide pools and learn about the creatures that live there.
Descend 200 ft (61 m) by elevator into North America's largest sea cave brimming with bellowing sea lions.
Spot migrating whales just off the Oregon shoreline.
Visit Exploding Whale Park and learn about the comical history behind the park's name.
Paddle and swim at Cleawox Lake in the dunes.
Windsurf on the South Jetty Beach.
Go crabbing on the docks of the Siuslaw.