Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

Florence, OR

Florence is Oregon's Coastal Playground with its rolling sand dunes, miles of beaches, charming boutiques and antique shops, and delicious seafood. Just an hour west of Eugene - Springfield, this is the go-to getaway destination for locals seeking rest, relaxation and recreation. Stay in a riverfront hotel, a lakeside cabin, or at a forested campground. From horseback riding on the beach to charging the dunes on a dune buggy, there are plenty of things to do in and around Florence.


Buildings in Historic Old Town Florence by Taylor Higgins
Wander the docks and charming old town streets for shopping and dining in Historic Old Town Florence.… More Info
Sea Lions on the rocks
Descend into a marine cave to watch bellowing sea lions.… More Info
Heceta Head Lighthouse by Natalie Inouye
Climb to the top of the brightest light on the Oregon Coast.… More Info
A wooden sign points to different coastal attractions. In the background is a small beach and blue skies.
Miles of stunning vistas, natural features, beaches and tide pools connected by trails.… More Info
Oregon Dunes by Eric Vaughan
Explore the massive sand piles by buggy, sandboard or sled.… More Info
Hobbit Beach trail by Melanie Griffin
Walking the little hobbit trails down to this beach is part of the fun!… More Info
Sweet Creek Falls
This trail passes 11 different waterfalls deep in the Siuslaw National Forest.… More Info


Fish tacos and a salmon burger with clam chowder.

Fully accessible and bike-friendly buses offer twice a day service between Eugene and Florence… More Info